Technology & Engineering

The authors of the international bestseller  Business Model Generation  explain how to create value propositions customers can’t resist Value Proposition Design  helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design  is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design  is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Imagine that you could hear the insights of more than 100 people with decades of experience about how to run a plant to meet the challenges of today's hypercompetitive, globalized world. In Pursuit of the Perfect Plant provides exactly that experience. The authors assembled more than 100 experts, whose ideas were distilled into a simple, easy to read story. Unlike most books on manufacturing, which are deep dives into arcane topics, this book provides an expansive view. People who have 30 or 40 years experience in manufacturing report that the book has increased their knowledge in surprising ways. The manuscript has proved especially popular with senior executives seeking to better understand the plants under their control and people early in their career who are preparing to move up the management ladder. The story shows the connections between business processes and technology in the all important areas of manufacturing, which leads to deeper understanding. Find out how people are using the book to make a difference in their plants