Technology & Engineering

9781119629191
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By Michael Lewrick
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2,85000 2,35000
Michael Lewrick  (Zurich, Switzerland) holds an MBA and PhD from Stanford, and is Head of Deloitte Labs. His research interests centers on the management issues related to the design, development and commercialization of technological and business model innovation. Patrick Link  (Switzerland) is a lecturer at the University of Applied Science in Lucerne, Switzerland, teaching product management, marketing and collaboration management. He has12 years of practical experience as head of product management and in strategic planning, market analysis, strategic projects and as process engineer and project leader. Larry Leifer  (Palo Alto, CA) is a professor of engineering at Stanford University and has been a key contributor to the design thinking movement in Silicon Valley and globally, though teaching and consulting, and through the world-renowned design firm IDEO, which was founded by one of his students. Larry’s design thinking work is focused on tools to help design teams understand, support, and improve design practice and theory.
AuthorMichael Lewrick Author 2 Patrick Link
VALUE PROPOSITION DESIGN
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By  Alexander Osterwalder
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2,84200 2,40000
The authors of the international bestseller  Business Model Generation  explain how to create value propositions customers can’t resist Value Proposition Design  helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design  is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design  is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Author Alexander Osterwalder Author Alan Smith
ARTIFICIAL INTELLIGENCE AN ILLUSTRATED HISTORY
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By Clifford A. Pickover
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1,39900 97900
Clifford A. Pickover has published more than 50 books, translated into a dozen languages, on topics ranging from science and mathematics to religion, art, and history. He received his PhD from Yale University and has been granted more than 400 US patents. Pickover has nearly 32,000 Twitter followers and three million tweet-views a month. His book, The Math Book, won the Neumann Prize, awarded every two years for the best book on the history of mathematics aimed at a broad audience. His other books include The Physics Book and Death & the Afterlife.
AuthorClifford A. Pickover BindingHardcover
ACCELERATE
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By Nicole Forsgren PhD,Jez Humble,Gene Kim
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1,82100 1,45000
Dr. Nicole Forsgren does research and strategy at Google Cloud following the acquisition of her startup DevOps Research and Assessment (DORA) by Google . She is best known for her work measuring the technology process and as the lead investigator on the largest DevOps studies to date. She has been an entrepreneur, professor, sysadmin, and performance engineer. Nicole's work has been published in several peer-reviewed journals. Nicole earned her PhD in Management Information Systems from the University of Arizona, and is a Research Affiliate at Clemson University and Florida International University.  She lives in San Francisco, CA.
AuthorNicole Forsgren PhD,Jez Humble,Gene Kim BindingPaperback