Business Management

9781119551447
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By David J. Bland
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3,17000 2,54900
7 out of 10 new products fail to deliver on expectations.  Testing Business Ideas  aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller  Business Model Generation , this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas  explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas  uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses.  Testing Business Ideas  shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. 
AuthorDavid J. Bland Author 2Alexander Osterwalder
9780470876411
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By  Alexander Osterwalder
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2,85000 2,29500
From the Inside Flap You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It's a book for the business model generation. Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries.  Business Model Generation  offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models. Business Model Generation  is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one. CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS Business Model Generation  will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one. CO-CREATED BY 470 STRATEGY PRACTITIONERS Business Model Generation  practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use. DESIGNED FOR DOERS Business Model Generation  is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.
Author Alexander Osterwalder Author 2Yves Pigneur
9781942788812
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By Matthew Skelton
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2,22500 1,76000
MATTHEW SKELTON has been building, deploying, and operating commercial software systems since 1998. Head of Consulting at Conflux, he specializes in Continuous Delivery, operability and organization design for software in manufacturing, ecommerce, and online services, including cloud, IoT, and embedded software.
AuthorMatthew Skelton Author 2Manuel Pais
HOW TO TRADE IN STOCKS
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By  Jesse Livermore
In stock
1,92500 1,69900
Jesse Livermore was a loner, an individualist-and the most successful stock trader who ever lived. Written shortly before his death in 1940,  How to Trade Stocks  offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on: Reading market and stock behaviors Analyzing leading sectors Market timing Money management Emotional control In this new edition of that classic, trader and top Livermore expert Richard Smitten sheds new light on Jesse Livermore's philosophy and methods. Drawing on Livermore's private papers and interviews with his family, Smitten provides priceless insights into the Livermore trading formula, along with tips on how to combine it with contemporary charting techniques. Also included is the Livermore Market Key, the first and still one of the most accurate methods of tracking and recording market patterns
Author Jesse Livermore BindingPaperback
9780307587688
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By Reinhard Mohn
In stock
1,72200 1,20540
Reinhard Mohn, legendary entrepreneur and father of the global media giant Bertelsmann, offers penetrating insights into his motives, beliefs, and hopes as one of the world’s foremost businesspeople. Reinhard Mohn has grappled with the political and cultural changes of recent decades like few other entrepreneurs of his time. In this deeply personal book, Mohn, for the first time, describes his entrepreneurial development in the context of his own fascinating personal experiences. A Global Lesson  plumbs the extraordinary depth of Mohn’s life, from his Protestant upbringing and his time as a German soldier in an American POW camp during World War II to his socially conscious choices as a young businessman. The hopes and challenges of booming 1950s Germany influenced Mohn’s early years as an entrepreneur in many ways. He quickly understood that to be successful he had to combine economic thinking with social responsibility. Furthermore, as he guided Bertelsmann’s evolution from a medium-sized company to a global media corporation, he realized how important it was to seek dialogue with other cultures. Through it all–from the period of German rebuilding after the war through the age of globalization–Mohn fostered a successful corporate culture that served as a model for business leaders across the globe. A Global Lesson  reveals the motives that guided Mohn’s development, and shares how his family origins and personal experiences shaped his life’s work. His story is also a testament to his leadership. Throughout his life and career, Mohn has promoted a unique and important philosophy: economic thinking and democratic culture cannot be in opposition–and only by standing up for humanity can we master the challenges of global cooperation.
AuthorReinhard Mohn BindingHardcover
9781578203062
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By Arussy Lior
In stock
1,59600 1,27600
'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop. ' — Jerry Vass, author of  Soft Selling in the Hard World  'Lior Arussy spins a cautionary tale for the transition companies m
AuthorArussy Lior BindingPaperback
9781422139066
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By Vineet Nayar
In stock
1,29900
One small idea can ignite a revolution just as a single matchstick can start a fire.One such idea— putting employees first and customers second— sparked a revolution at HCL Technologies, the IT services giant.In this candid and personal account, Vineet Nayar—HCLT’s celebrated CEO— recounts how he defied the conventional wisdom that companies must put customers first, then turned the hierarchical pyramid upside down by making management accountable to the employees, and not the other way around.By doing so, Nayar fired the imagination of both employees and customers and set HCLT on a journey of transformation that has made it one of the fastest-growing and profitable global IT services companies and, according to BusinessWeek, one of the twenty most influential companies in the world. Chapter by chapter, Nayar recounts the exciting journey of how he and his team implemented the employee first philosophy by:• Creating a sense of urgency by enabling the employees to see the truth of the company’s current state as well as feel the “ romance” of its possible future state• Creating a culture of trust by pushing the envelope of transparency in communication and information sharing• Inverting the organizational hierarchy by making the management and the enabling functions accountable to the employee in the value zone• Unlocking the potential of the employees by fostering an entrepreneurial mind-set, decentralizing decision making, and transferring the ownership of “ change” to the employee in the value zoneRefreshingly honest and practical, this book offers valuable insights for managers seeking to realize their aspirations to grow faster and become self-propelled engines of change.
AuthorVineet Nayar BindingHardcover
9780324063929
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By William G. Zikmund
In stock
5,00000
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
Author William G. Zikmund Author 2Michael D'Amico
9781119523963
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By Alexander Osterwalder
In stock
2,80000 2,45000
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools--such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map--enable readers to understand how to design invincible companies. The Invincible Company: Helps large and small companies build their growth strategy and manage their core simultaneously Explains the world's best modern and historic business models Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.
AuthorAlexander Osterwalder BindingPaperback
75 WAYS FOR MANAGERS TO HIRE DEVELOP & KEEP GREAT EMPLOYEES
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By Paul Falcone
In stock
1,88990 1,34919
Products and services will change with demand, but one thing that will always be required for a company's success is having the right people working hard for you. As a manager, are you cultivating this vital resource? Is there more you could be doing? In this accessible and practical playbook, HR expert and author Paul Falcone helps take the guesswork out of this crucial element for success, showing managers how to:* Identify the best and brightest talent* Hire for organizational compatibility* Address uncomfortable workplace situations* Create an environment that motivates* Retain restless top performers* Delegate in a way that develops your staff* And much more!Every HR executive has a laundry list of things they wish managers knew--best practices that would enable the entire organization to operate more effectively. Falcone's book 75 Ways for Managers to Hire, Develop, and Keep Great Employees has encapsulated all of this for you in a single indispensable resource!
AuthorPaul Falcone BindingPaperback
THE SEVENTH SENSE
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By Joshua Cooper Ramo
In stock
2,41080 1,28203
Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense  is the story of what all of today's successful figures see and feel: the forces that are invisible to most of us but explain everything from explosive technological change to uneasy political ripples. The secret to power now is understanding our new age of networks. Not merely the Internet, but also webs of trade, finance, and even DNA. Based on his years of advising generals, CEOs, and politicians, Ramo takes us into the opaque heart of our world's rapidly connected systems and teaches us what the losers are not yet seeing -- and what the victors of this age already know. Joshua Cooper Ramo  is the author of the international bestseller  The Age of the Unthinkable . He is co-chief executive officer and vice chairman of Kissinger Associates and a member of the board of directors of FedEx and Starbucks. His first book,  No Visible Horizon , chronicled his experiences as a competitive aerobatic pilot.
AuthorJoshua Cooper Ramo BindingHardcover
GREAT MARKETS IDEAS
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By Jim Blythe
In stock
1,11758 81192
Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application. Jim Blythe is a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy.
AuthorJim Blythe BindingPaperback
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