Six Sigma

Unearth the lucrative opportunities of the small business market The new entrepreneurial explosion has many Fortune 500 companies pinning their hopes for prosperity on the small business sector. But most blue chip behemoths simply don′t know how to reach small businesses–they don′t understand this segment′s diversity and how to effectively reach out to its various parts. Drilling for Gold will show the big companies just how small businesses tick. John Warrillow reveals the enormous size of the small business marketing opportunity and shows readers various ways to reach this vast, yet seemingly hidden sector. He covers how to address the small business market, managing cost control, and segmenting the customer base, along with numerous case studies.

Harness the power of real options Real options theory is based on the Nobel Prize––winning work on financial options, and has captured the interest of executives, managers, and investors who need to understand the future profitability of an asset. Originally developed to value technology initiatives and companies, the method is now being applied broadly across various businesses and industries. The Real Options Solution offers comprehensive coverage of the real options approach with a five–step framework and examples for applying the author′s unique total value model based on real options analysis. This approach will help executives and investors minimize the risk of committing to new ventures and delivers a framework flexible enough to apply to business initiatives in all types of companies.

Penetrating case studies from around the globe. Arthur Andersen′s Global Lessons in Activity–Based Management uses a wealth of case studies from around the world to illustrate how ABM is a global tool that works. Drawn from the experiences of fourteen different organizations in seven different countries, these studies illustrate how companies understand the work performed in their organizations and how this understanding can make any company more profitable. Each case study describes the conversion strategy selected by the implementation team, recounts the successes and challenges of the strategy, and explains how problems were avoided or overcome. These case studies, written by actual members of the implementation teams involved, reveal how ABM was used to: ∗ Identify the cost of services and determine customer profitability in a Brazilian bank ∗ Improve profitability through better decision making at a Canadian service–distribution firm ∗ Turn a Portuguese telephone monopoly into a market competitor ∗ Help a French manufacturing firm boost its profitability ∗ Uncover new opportunities for improvement in a U.S. utility ∗ And much more   Loaded with important insights, practical tips, and a large portion of hard–won wisdom, this book is a must have for anyone who wants to use activity–based management to build a stronger, more profitable, more effective organization.

Robert Goizueta created more stockholder wealth than anyone in history. Here′s how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca–Cola into the world′s most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO′s of our time. Yet little is known of this corporate maverick. This is his story.

This hands-on reference provides a substantial collection of accurate food measurements for more than 900 raw food ingredients. Complete with helpful information relating to food preparation, purchasing decisions, and controlling costs, the book is organized by food type and measurements reflect the way specific foods are typically measured in recipes.

Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight–talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step–by–step, how to confidently develop your own winning marketing campaign, including: ? Tips on matching your strengths and interests with those of your target schools ? Candid interviews with admissions directors and alumni ? Advice on writing focused, persuasive essays ? Twenty actual applicant essays on frequently asked topics ––with frank evaluations of why these essays worked ? Ratings of the top programs from U.S. News & World Report "This easy–to–read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process." –– "Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions." ––Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration

Navigate the complexities of this interdisciplinary field with confidence. With Measuring Business Interruption Losses you ll find overviews of research and practices in subfields of economics, giving you points of reference that you can use in working with a team of professionals. The book also applies a much–needed, cohesive framework to the study of forensic economics: the first half of the book reviews damages resulting from the interruption of a business s operations; subsequent chapters then discuss related types of commercial damages. With this authoritative source you?ll quickly be able to: Identify fraudulent claims and how to differentiate between the legitimate part of a lost profits claim and the inflated component Provide expert opinion on the magnitude of damages and a detailed presentation that will hold up under scrutiny in the settlement negotiation process and, if necessary, in court. Measuring Business Interruption Losses and Other Commercial Damages is your blueprint for expertly analyzing business interruption losses and, ultimately, success in your practice. Order your copy today!