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BANK 3.0

By Brett King
MRP: Rs.3,196.00 You save: Rs.959.20 (30%)
Net Price: Rs.2,236.80
Reward points: 22 points
9781118589632
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The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores:

• How Social Media has exposed pricing, over-regulation, outdated processes and poor policy,
• How mobile technology is completely changing the context of banking,
• How customer advocacy is killing traditional brand marketing,
• The growth of the 'de-banked' consumer who doesn't need a bank at all; and
• Why Banking is no longer a place you go, but something you do

BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.

Books

Author:
Brett King
Binding:
Hardcover
Condition Type:
New
Country Origin:
USA
Edition:
1st
Gift Wrap:
N
Leadtime to ship in days (default):
Usually ship in 25 working Days / If Out of stock will take 25-30 working days for procurement
Leadtime to ship in days(if not in stock):
Usually ship in 25-30 working Days 
Page:
396
Publisher:
John Wiley & Sons
Year:
2012

Dimensions

Dimensions (W x H x D):
16 x 3.3 x 23.6 

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