Pearson

9780273684565
Free shipping
Save 21%
By Philip Kotler
In stock
2,36880 1,89400
Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe’s internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.
Author Philip Kotler Author Prof John Saunders
Free shipping
Save 21%
By Michael C. Thomsett
In stock
2,91467 2,33157
“The author’s option trading guidelines include important issues often overlooked by investors. Attention conservative investors! Michael C. Thomsett’s Options Trading for the Conservative Investor has hit a bull’s-eye...for you!” Marty Kearney, The Options Institute, Chicago Board Options Exchange “Michael C. Thomsett has done a terrific job of showing how a conservative investor can use certain option strategies to his advantage. He spells out how that investor can utilize options to provide income, to protect stock holdings, or even as a substitute for stock itself. Every open-minded conservative investor should read this book.” LawrenceG. McMillan, publisher, The Options Strategist newsletter; president, McMillan Analysis Corporation; author, Options as a Strategic Investment “This book is a must for the diligent investor. Perfectly timed for these uncertain markets, Michael C. Thomsett provides a lucid guide for how to approach options trading conservatively, yet also focuses on the fundamental need for good returns and provides real examples throughout.” Guy Cohen, author of  The Bible of Options Strategies  and  creator of OptionEasy  New downside protection strategies, detailed examples, and step-by-step techniques for conservative investors Easy enough for virtually any experienced investor to use–even those without options experience By renowned options expert Michael C. Thomsett, author of the global best-seller  Getting Started in Options To protect yourself in today’s volatile and uncertain market environment, you need to hedge losses, create extra sources of income, and reduce risk. In this book, internationally renowned options expert Michael C. Thomsett shows how to do all that effectively. One step at a time, Thomsett helps you exploit 12 carefully chosen options strategies that can dramatically increase your overall returns as you manage risks within your personal limits.
AuthorMichael C. Thomsett BindingHardcover
Free shipping
By COPELAND LAURENCE
On backorder
7,37600
Acclaimed for its clarity, Exchange Rates and International Finance provides an approachable guide to the causes and consequences of exchange rate fluctuations, enabling you to grasp the essentials of the theory and its relevance to these major events in currency markeThe orientation of the book remains towards exchange rate determination, with particular emphasis given to the contributions of modern finance theory. This sixth edition of this established text addresses the impact of the global financial crisis.
AuthorCOPELAND LAURENCE BindingBook