Marshall Cavendish International

GREAT MARKETS IDEAS
Free shipping
Save 28%
By Jim Blythe
In stock
1,10590 80344
Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application. Jim Blythe is a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy.
AuthorJim Blythe BindingPaperback
Free shipping
By Rocky Scopelliti
In stock
1,65200
Rocky Scopelliti is a world-renowned demographic and digital thought leader, commentator and advisor to over 150 boards and leadership teams each year in the information technology and financial services sectors. A distinguished digital strategist, author and international keynote speaker, he has contributed to the World Economic Forum's Disruptive Innovation in Financial Services Program, delivered keynote addresses across Asia, USA and Europe. He has also published 12 thought leadership research reports on demographic and digital disruption that are internationally recognised.
AuthorRocky Scopelliti BindingPaperback
Free shipping
Save 32%
By John Train
In stock
5,00000 3,40000
John Train founded Train, Smith Investment Counsel and is chairman of Montrose Advisors, both of New York. His bestselling books on investing include  The Craft of Investing, The Money Masters, The New Money Masters,  and  The Midas Touch.  He has written several hundred columns for  The Wall Street Journal,   Forbes, The New York Times, Harvard Magazine, The Financial Times,  and other publications. He is a part-time director of two independent government agencies reporting directly to Congress and of several emerging market mutual funds. He lives in New York, spends summers in Maine, and travels frequently to Europe, Asia, and South America.
AuthorJohn Train BindingPaperback
Free shipping
Save 21%
By Andrea Kennedy
In stock
1,29900 1,03900
Currently the principal of Wiser Wealth Andrea Kennedy is an investment manager who has been providing coaching and consultation services to couples, families and professional women for the past decade in Hong Kong, Singapore and Shanghai. Andrea has a blog, "Women on Money" (www.wiserwealth.net/blog), and is often interviewed for her perspectives on wealth creation for women and couples. Andrea has a bachelor degree in Psychology and a Master's degree in International Affairs and Economics and is a certified financial planner (CFP). Originally from Chicago, Andrea has lived in Asia for the last 20 years
AuthorAndrea Kennedy BindingPaperback
9789814634236
Free shipping
Save 21%
By Daniel Fung
In stock
68075 54443
Dr Daniel Fung is the Chairman of the Medical Boardand Senior Consultant at the Child Guidance Clinic in Singapore.
AuthorDaniel Fung BindingPaperback
Free shipping
Save 48%
By Lynelle Seow
In stock
1,35894 71994
About the BookCultureShock! India helps you understand this country that has more than 4,000 separate communities and where over 300 different languages are spoken. Learn to maneuver through the structure and varieties of Indian society, and appreciate the traditions and values that bind the people together despite their differences. Peppered with personal anecdotes, this book gives practical advice to avoid cultural misunderstandings as well as tips to facilitate your move to the country, including information on how to find a suitable home, how to get around, what schools and facilities are available for your family and what to expect from the work environment. Complete with delightful chapters on food, entertaining, leisure activities and festivals. About the SeriesCultureShock! is a comprehensive, dynamic and indispensable guide for travelers looking to truly understand the countries they are visiting, as well as expatriates settling into a new assignment in a foreign land. Each title explains the customs, traditions, social and business etiquette in a lively and informative style. CultureShock! Authors, all of whom have experienced the joys and pitfalls of cultural adaptation, provide warm and informative advice to those who seek to integrate seamlessly into diverse cultures. The books have a friendly and honest writing style and are full of personal experiences, practical advise and useful information.
AuthorLynelle Seow BindingPaperback
Free shipping
Save 73%
By Peter Shaw
In stock
1,69974 46093
Peter Shaw works with individuals, teams and groups to help them grow their strengths and tackle demanding issues confidently. He has held a wide range of Board posts covering finance, personnel, policy, communications and delivery and had previously worked in five UK Government departments (Treasury, Education, Employment, Environment and Transport). He is the author of a sequence of influential leadership books and a Visiting Professor at Newcastle University Business School. He is also author of 100 Great Personal Impact Ideas in the same series
AuthorPeter Shaw BindingPaperback
Product filters
Bookzone