Mcgraw-Hill

Net Ready(9780071352420)
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By Amir Hartman
In stock
1,99600
It is hard to open a newspaper or listen to a news report without being innundated with information about Internet business. The opportunites are endless, but the realities are harsh. One of the most brutal is that few companies, regardless of size or reputation, have truly succeeded in e-commerce. A rare exception to this is CISCO Systems. This volume shows business managers how to exploit the potential of the Internet based upon CISCO System's strategic approach.
AuthorAmir Hartman Author 2John Kador
9780071116350
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By J. Paul Peter
In stock
3,05200 2,28900
This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
AuthorJ. Paul Peter Author James H. Donnelly Jr
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By 
In stock
4,16084 3,50943
The best-selling author of Tricks of the Floor Trader reveals how to hone your online trading skills and assure your future success Trick #1: This isn't yet another day trading book.Tricks of the Active Trader reveals the new rules of online trading. Veteran active trader Neal Weintraub puts his experience, smarts, and savvy to work for you, demystifying the complex world of computer-driven markets and providing you with more than 150 ways to improve your trading success. You'll find expert insights on trading techniques, software, and hardware you won't find in any other single source. In straightforward, easy-to-understand language, Weintraub presents proven trading tips and tricks used by active traders that you can put to use immediately, as well as highlights the traps that can trip you up. Each tip, trick, and trap covers a basic trading rule of thumb, from “Pretend You're a Customer” and “Electronic Trading Has Trap Doors” to “If You Don't Know, Don't Fix It” and “People First, Computer Second.” Aggressive, successful active trading requires careful planning and knowledge. Tricks of the Active Trader is your hands-on guidebook to joining the ranks of the top online traders.
AuthorNeal Weintraub BindingHardcover
SPIN SELLING
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By Neil Rackham
On backorder
2,83220 2,23994
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
AuthorNeil Rackham BindingHardcover
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By Scott D L
In stock
1,41194 1,00626
With as little as $100, you can begin investing todayobut first someone has to show you where to begin. HOW WALL STREET WORKS, SECOND EDITION, will tell you everything you need to knowoand give you more street smarts than 90% of today's "expert" investors! So if you have any stock, bond, or mutual fund questionsoany at alloorder David Scott's first-time investor's classicoand join millions of Americans on the satisfying road to comfort and financial security!"
AuthorScott D L BindingPaperback