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THE MAKING OF HERO

By Sunil Kant Munjal
MRP: Rs.699.00 You save: Rs.140.00 (20%)
Net Price: Rs.559.00
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FROM THE BYLANES OF KAMALIA and the rugged landscapes of Quetta in India of the 1940s which later became Pakistan, they escaped to the Partition-ravaged cities of Amritsar, Agra, Delhi and finally settled in Ludhiana with little more than the shirts on their backs. From here, four of the six Munjal brothers built their business, part by part. There was no grand vision of building a world-scale enterprise; their aim was simply to survive and provide for their families. Hero began with trading in and then manufacturing bicycle parts, evolved into bicycles, mopeds, automotive parts, motorcycles and scooters, and today the restructured group also encompasses service businesses and infrastructure. In 1986, thirty years after its inception, Hero Cycles became the largest bicycle maker in the world. In the next fifteen years, the motorcycle venture Hero Honda also became the largest in the world, and both pole positions are held firmly even today. This is an authentic 'Make in India' story about overcoming many odds: labyrinthine red tape, tepid economic growth and later, global competition. It follows the lives and times of the four Munjal brothers who lived together and scripted a dramatic revolution on two wheels without any formal education or resources. In parallel, it's also the story of how an agrarian economy like India, with limited means of transportation, took wing on the back of this two-wheel revolution. Driven by family values and Indian ethos, yet wholly contemporary and pioneering in their thinking and best practices, Hero firms today are renowned for putting mutually beneficial relationships at the very core of their business philosophy. The book goes deep inside the 'family spirit' that brought employees, customers, channel partners, suppliers and local communities together to create success, welfare and well-being for millions over the past seven decades. A rare story that proves how a principle-driven organization can create exceptional value for society.

Books

Author:
Sunil Kant Munjal
Binding:
Hardcover
Condition Type:
New
Country Origin:
India
Edition:
1st
Gift Wrap:
N
Leadtime to ship in days (default):
Usually ship in 25-30 working Days / If Out of stock will take 25-30 working days as procurement
Leadtime to ship in days(if not in stock):
Usually ship in 25-30 working Days
Page:
252
Publisher:
HarperBusiness
Year:
2020

Dimensions

Dimensions (W x H x D):
20 x 13 x 1.5 cm

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