Bookzone is Asia’s only specialized bookstore for Finance, Stock Market And Trading Books, CDs, DVDs, | BookzoneInfotainment Conceives & Manages Value Added Seminars/Workshops By Eminent Speakers/Educators & Well Known Traders For Enhancing the Knowledge Of Modern & Dynamic Traders Of Asia. BookzoneInfotainment has Successfully conducted over 100 Seminars/ Workshops and Forums. | BookzoneInfotainment has revolutionized Professional Education By Inviting Well Known Speakers/Authors For the Trading Fraternity. Our Profile Consists Of Well Known Authors/Speakers & Educators, | Mr.Larry R. Williams | Martin J. Pring | Dr. Alexander Elder | Mr.Robert R. Miner | Mr.Hemant K Kale | Mr. Sinan Koray | Mr. Kishore M | Mr.Sandy Jadeja | Dr. Shrirang Joshi | Mr. Manesh Patel | Dr.Nikhil D. Baljekar | Mr. Peter Lim | Mr.Nilesh Shah


Net Price: Rs.399.00
Price in points: 399 points
Reward points: 4 points
In stock

TATA, is a name recognised by almost every Indian. Tatalog: Eight Modern Stories from A Timeless Institution provides readers with an insider glimpse of the challenges faced by the TATA companies and how they rose above it all and carved a name for themselves. The book vividly brings forth never-before-heard-of, actual cases faced by TATA companies, which have a strong presence in steel, automobiles, IT, beverages and groceries to name a few.

Tata's professional standards meet international norms and they are known for their path breaking innovation, be it the launch of the Indica, India's first indigenously manufactured car or the launch of Tanishq, which radically changed the Indian gold and diamond jewellery market. The book also narrates the issues faced by Tata Sons in a recessionary market and how they maintained their service without losing sight of their goals. An insight into how Tata acquired Tetley is also narrated in the book. The journey of the Tata companies was not smooth, yet they focussed on their vision. They strived for excellence, always maintaining that they were not perfect. Tata is a name that followed certain principles, valuing them the most.

Tatalog: Eight Modern Stories from A Timeless Institution was published by Penguin Books Limited in 2014. It is available in paperback.

No posts found