THE MBA COMPANION

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By Paul Dainty,Moreen Anderson
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The Palgrave Student Companions  offer undergraduates an innovative and highly designed one-stop print resource that provides essential information about the subject - and the course - they've chosen to study. Each one addresses the core components of study at degree level, covering basic study skills specific to the subject, key terms and concepts, influential theorists and theories, major studies and methodological approaches, comprehensive overviews of what to expect from the course and the most common and popular topic areas and modules, lots of guidance regarding further reading, useful websites to visit, etc. At once friendly and authoritative in tone, the aim is to support the student throughout their degree. They encourage the reader to think about study skills alongside the substantive content of their course, offer guidance on module and career choices, and act as an invaluable source book and reference that they can return to time and again. The format of the books offers the multiple access points, cross-referencing, snappy presentation and web guidance that will appeal to a new generation of students - while still offering the stamp of academic quality.
AuthorPaul Dainty,Moreen Anderson BindingPaperback
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