Red Zone Management

In football, the Red Zone is the last 20 yards on the way to a touchdown-a "make it or break it" time for a team. In business, Red Zones are the critical times when companies face opportunities for great gain or great loss. To navigate through such Red Zones as strategy changes, mergers, or e-implementations, companies must shift to a new way of managing. Author and organizational expert Dutch Holland outlines the guiding principles for navigating your company successfully through the Red Zone, including simple perspectives for understanding Red Zones and straightforward, tactical game plans for achieving success on the other side. Red Zone Management teaches: *How to spot the different kinds of business conditions that put companies in Red Zones *Underlying principles that must be applied in any Red Zone *Game plans for specific Red Zones, such as strategy changes, mergers, or e-implementations *Tips for building a Red Zone management capability