Introduction to Marketing 4 ED

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By John Frain
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This fully revised and updated text is intended to provide the student with an accessible introduction to the basic themes and issues of marketing. Comprehensive in scope and style, it includes worked examples to illustrate major issues. Also covered are key topics and detailed insights, with practical examples. The book adopts a "how to" approach to implementing strategies and policies.
AuthorJohn Frain BindingPaperback
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