DO YOU MATTER HOW GREAT DESIGN WILL MAKE PEOPLE

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By Robert Brunner,Stewart Emery,Russ Hall
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Rs.2,06667
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley  former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett  Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley  Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.”  Noah Kerner  CEO, Noise and coauthor, Chasing Cool.  
AuthorRobert Brunner,Stewart Emery,Russ Hall BindingHardcover