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Brand Activism

Net Price: Rs.599.00
Price in points: 599 points
Reward points: 6 points
9780670096022
In stock
(Usually ship in 7-8 working Days / If Out of stock will take 25-30 working days as procurement)
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What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.
Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.
Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.

Philip Kotler is the S.C. Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.

Books

Author:
Christian Sarkar & Philip Kotler
Binding:
Hardback
Condition Type:
New
Country Origin:
India
Edition:
1
Gift Wrap:
N
Leadtime to ship in days (default):
Usually ship in 7-8 working Days / If Out of stock will take 25-30 working days as procurement
Leadtime to ship in days(if not in stock):
Usually ship in 25-30 working Days
Year:
2021

Dimensions

Dimensions (W x H x D):
16.51 x 2.54 x 23.5 cm

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