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By Nigel May Barlow
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Price in points: 799 points
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9780712680684
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The last two decades have seen the rise and rise of the service economy, where image - and customer perceptions - are crucially important in building a successful business. Rarely do we buy a hard, tangible object called a 'product'. Financial services sell peace of mind; car manufacturers sell a self-image and an aspirational lifestyle; computer and software companies offer 'solutions' - even food is fashion. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. He explores with original examples and first-hand experinces why service so often falls short of customer expectations, and shows how to think and act to create legendary service in the reader's own organization.

Books

Author:
Nigel May Barlow
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition:
1st
Gift Wrap:
N
Leadtime to ship in days (default):
Usually ship in 2-3 working Days / If Out of stock will take 25-30 working days as procurement
Leadtime to ship in days(if not in stock):
Usually ship in 25-30 working Days
Page:
288
Publisher:
Random House Business
Year:
2001

Dimensions

Dimensions (W x H x D):
15.2 x 2 x 23.1 cm

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