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By William G. Zikmund
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With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
Author William G. Zikmund Author 2Michael D'Amico
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By Lois J. Zachary
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3,71737 2,60092
In order to succeed in today s competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees to continue to learn and grow. From the author of the best–selling The Mentor s Guide comes the next–step mentoring resource to ensure personnel at all levels of an organization will teach and learn from each other. Written for anyone who wants to embed mentoring within their organization, Creating a Mentoring Culture is filled with step–by–step guidance, practical advice, engaging stories, and includes a wealth of reproducible forms and tools.
AuthorLois J. Zachary BindingPaperback
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By Shoya Zichy,Ann Bidou
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1,40177 88406
A recent Conference Board survey found that a staggering 53 percent of workers are dissatisfied with their jobs, but with the unemployment rate stubbornly high, searching for a new position may not be the answer. Based on the author’s proprietary personality model used by over 50,000 professionals worldwide,   Personality Power   shows you how to identify and harness your corestrengths to immediately improve your job satisfaction and, ultimately, your success. After completing a simple 10-minute self-assessment, just turn to the in-depth chapter devoted to your personality type to: • Discover your work-related strengths and potential blind spots • Identify your ideal (and least-preferred) work environments • Learn how best to communicate with and coach others with different styles • Create a personal career roadmap complete with concrete steps for achieving your goals • And much more Featuring helpful charts, exercises, and inspiring success stories, Personality Power shows you how to leverage your natural talents and find the fulfillment and recognition you deserve. The key to both enjoying and succeeding at work lies in knowing your core strengths and making the most of them. Are you an introvert or an extrovert? Grounded, realistic, and accountable? Competitive and theoretical? Spontaneous and action-oriented? Creative and empathetic? Based on the easy-to-understand “Color Q” model of the four major personality groups  used by more than 50,000 professionals worldwide Personality Power  gives you a clear blue-print for using your natural abilities more effectively and reenergizing your professional life. Just take a simple, 10-minute self-assessment to determine your personality type and discover how best to: • Communicate with employees, bosses, and others with different styles • Identify your ideal (and least suitable) work environments • Avoid the blind spots associated with your type • Assemble a career plan with concrete steps for achieving your goals Featuring in-depth chapters for each personality type, helpful charts, exercises, and inspiring success stories including profiles of well-known figures such as Diane Sawyer, Dr. Mehmet Oz, Hillary Clinton, and others the book reveals how to use your natural talents to approach innovation, deal with conflict, negotiate compensation, and self-coach your way to greater success. Good news: You don’t need a new job to be happy at work. Now, packed with life-altering insights, Personality Power will enable you to achieve the recognition and fulfillment you deserve just by being yourself. “I have successfully used Color Q with hundreds of associates to increase their awareness of personality and leadership style, which has resulted in higher-performing teams. It is an incredibly fun, memorable, and effective resource
AuthorShoya Zichy,Ann Bidou BindingPaperback