Hermawan Kartajaya

REPOSITIONING ASIA
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By Hermawan Kartajaya,Philip Kotler
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Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia′s economies and enterprises. The authors′ prescriptions will gain even greater significance in the emerging global cyber–era." Howard V. Perlmutter Emeritus Professor of Social Architecture and Management The Wharton School, University of Pennsylvania "Repositioning Asia is a welcome contribution. Drawing on a wealth of research, it effectively combines strategic marketing expertise with local market knowledge.. For Asian companies and MNCs alike, it highlights winning formulas to underpin sustainability in the future." Dr. Laurie Wood Chairman, The Chartered Institute of Marketing "New Asia will be very different from the New America. Here lies the real value of this book: it offers a real world view of the local dynamics at work to build the New Asia. The insights offered by the authors should allow you to become a partner in the recovery of Asia." Jesper Koll Chief Economist, Merrill Lynch (Japan) "A deep analysis of Asia′s diversified markets from a unique perspetive. This book is a blueprint for Asia 2000 and beyond." Dr. Michio Torii Honorary Advisor, Asia–Pacific Marketing Federation Founder, Suntory Group of Japan
AuthorHermawan Kartajaya,Philip Kotler BindingPaperback
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By Kotler Philip
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Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without. Philip Kotler is one of the world’s foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. The S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management of Northwestern University, he is the author of many influential books, including Marketing Management and Kotler on Marketing. He lives in Evanston, Illinois.
AuthorKotler Philip BindingPaperback
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By Kotler Philip
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In one dramatic swoop, the Great Recession exposed flaws in the financial industry and the danger of bubbles. But the subsequent fallout has revealed more structural weaknesses so severe that they threaten our nation’s economic health and the welfare of our democratic society. The problems are immense: a scarcity of well-paid jobs, underemployment, heavy consumer debt, and a scandalous number of children living in poverty. Multinationals and the megawealthy tuck their money into tax havens, while the rest of us the middle class, the mom-and-pop businesses, the strivers grasping for a better life just barely hang on. What happened to the American Dream? Capitalism is not working like it used to, concludes Philip Kotler, a renowned business thinker and classically trained economist. Fourteen interlocked forces are undermining our once exceptional market economy, which now struggles to sustain its roles as the engine of growth and prosperity and as a rudder in turbulent times. Confronting Capitalism  delivers a sweeping assessment of the vulnerabilities in our system. Cutting through the noise the political squabbles, finger pointing, and strident ideologies it carefully analyzes what’s gone wrong. It synthesizes a vast amount of data, analysis, and ideas, considering opposing arguments and identifying the ones that stand up to scrutiny. And it offers dozens of suggestions for fixing problems and buffering weaknesses. From the impact of tax loopholes on income inequality to the corrupting influence of corporate lobbyists on politics, refreshingly clear explanations provide both the big picture and the depth and nuance needed to grasp the issues. The book looks at challenges in the global economy, then focuses its lens at home, including: • How worker well-being has plummeted as the minimum wage fails to meet sustenance levels, while companies rely on taxpayers to shoulder the gap  with ideas for how to raise the minimum wage while minimizing job loss and maintaining global competitiveness • How technology and automation have disrupted industries from music to retail to manufacturing, and threaten the steady demise of more jobs with strategies for expanding opportunities through entrepreneurship, apprenticeship programs, and more training in STEM fields • How the trough-to-peak business cycle intrinsic to capitalist market economies has triggered 33 recessions in the United States from 1857 to today with proposed policies for cooling down over-heated economies and reducing speculation as well as corporate strategies for moderating turbulence  
AuthorKotler Philip BindingHardcover