Baldoni John

9780071116350
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By J. Paul Peter
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Rs.3,05200 Rs.2,28900
This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Author James H. Donnelly Jr AuthorJ. Paul Peter