GOOD BUSINESS (PB)

By Hilton Steve
MRP: Rs.1,226.00
Reward points: 1 point
9781587991615
In stock
(Usually ship in 2-5 Days )
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If you want to stop an eight year old boy from smoking - who is he most likely to listen to? parents? teachers? the government? or Nike? If that same boy's parents are buying him a Christmas gift, which will they chose? Sportsshoes from the company that only promotes its brand? Or shoes from the company that alsouses its brand to promote anti-smoking? In Good Business, the authors argue that in the 21st century, the successful companies will bethose that use their power and influence to work for social progress. And they'll do itbecause making the world a better place will also be the best way to make money. This issocial marketing and is the core idea behind Good Business.

Books

Author:
Hilton Steve
Binding:
Paperback
Condition Type:
NEW
Edition:
1
Gift Wrap:
N
Leadtime to ship in days (default):
Usually ship in 2-5 Days 
Leadtime to ship in days(if not in stock):
25
Page:
288
Year:
2003

Dimensions

Dimensions (W x H x D):
15.2 x 1.9 x 22.2 

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