Compared to 25 years ago, today’s retail experience is a world apart. Almost anything can be ordered, delivered and picked up rapidly, often customized to personal preferences at no extra cost. The smartphone has created a world of limitless consumer expectation and logistical possibility. So how much further can it go? What will the retail experience look like in ten, twenty, or even fifty years–and how should companies, big and small, be preparing?
In their previous book, The New Rules of Retail, Lewis and Dart predicted nearly every defining characteristic of today’s marketplace–and the industry snapped it up in two editions. Now, in Retail's Seismic Shift, they do the same for the next era, where retailers will have to be ready for anything.
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